the end - lets you know you are drinking vodka- but not the broken glass and rubbing alcohol finish you get from a badly made vodka. Great body to it without having to resort to all the tricks others use.
Another plus is being made from corn, it is gluten-free for people with wheat allergies.
Tito's is one of the first of a burgeoning crop of handmade vodkas. They distill their vodka in pot still (a rarity for vodka - and much more labor intensive than a column still) 6 times and filtered through activated charcoal.